Tesla uses direct sales, unlike other automakers who sell through franchised dealerships. A global network of company-owned showrooms and galleries has been established, most of which are located in well-known urban areas.
As a result, under their recently expanded retail concept named “Service Plus,” they have integrated their direct sales strategy with service centers.
Tesla operates differently from other traditional automakers. Investors cannot purchase any franchises from it.
They have developed sales centers that function simultaneously for sales and customer service. Because these locations are managed by Tesla, franchise owners’ performance-based incentives are reduced. These franchise owners occasionally work more for the rewards than for the brand.
