Elon Musk, the CEO of Tesla, has significantly increased the company’s visibility in the market. He frequently gets involved in minor conflicts and is socially engaged on social media.
His idealistic demeanor draws a large following, and his social media channel develops into a platform for Tesla marketing. Having such a solid social media presence ultimately helps Tesla with its marketing.
Elon Musk has long been interested in spreading buzz online. His most recent publicity came from testing the newly introduced cyber truck’s window glass, which wasn’t meant to break but caused a lot of buzz for Tesla and ended up serving as a marketing for the vehicle.
Tesla operates differently from other traditional automakers. Investors cannot purchase any franchises from it. They have developed sales centers that function simultaneously for sales and customer service.
